Variety
Blue-gray body with a neat net-like reticulated scale pattern down the back and red (hi) along the sides, cheeks, and fin bases. One of the oldest koi varieties, developed roughly 200 years ago from the ancestral Magoi carp.
| Grade | Typical price (6–10″ unless noted) |
|---|---|
| Pond / garden quality | $60 – $630 |
| High grade / import | up to $1,200 |
| Show grade | $4,000+ |
Size, body conformation, and breeder line move prices more than variety alone — see the full koi price guide.
North Hollywood, CA Ships nationwide $$$ show
Cali Koi is a North Hollywood, California dealer, founded in 2004, that imports Japanese nishikigoi through relationships its owner built directly with breeders and agents in Japan. Alongside retail koi sales spanning pond-grade to high-end show fish, the business also offers pond and lake management consulting, koi rescue, and pond maintenance and installation services.
San Jose, CA Ships nationwide $$ $$$ show
ChampKoi (Champion Nishikigoi) is a San Jose, California online koi dealer founded in 1998 by hobbyist-turned-importer Tom Lai. It sells premium Japanese koi hand-selected directly from named Niigata- and Hiroshima-area breeder farms, ships nationwide overnight, and publishes individual breeder profiles so buyers can see which farm produced each fish before purchase.
San Jose, CA Ships nationwide $$ $$$ show
Genki Koi is a San Jose, California koi importer founded in 1997, run by owner Kevin who travels to Japan several times a year to hand-select fish from more than 50 Niigata and Hiroshima breeders including Dainichi and Isa. It sells a broad range of traditional and metallic varieties online with nationwide shipping.
Mililani, HI Ships nationwide $$ $$$ show
Kodama Koi Farm has been farming koi in Mililani, Hawaii since 1969 and operates as both a breeder and a major importer, running weekly online auctions of fish sourced directly from top Niigata breeders such as Dainichi, Isa, and Marudo. It ships nationwide by air cargo from Hawaii and runs an additional retail location, Kodama Koi Garden, in New York.
Enola, PA Ships nationwide $ $$
Koi Fish USA is an online-only koi and butterfly koi retailer operated by Cumberland Valley Koi, LLC out of Enola, Pennsylvania. It focuses exclusively on live fish, offering next-day nationwide delivery, a 14-day live-arrival guarantee, and over 100 standard and butterfly koi varieties, though it does not publicly disclose whether stock is bred in-house or sourced from other farms.
Laguna Beach, CA Ships nationwide $$ $$$ show
Laguna Koi Ponds is an Orange County koi retailer in Laguna Beach, California that has operated since 1982. The business maintains roughly 35,000 gallons of display ponds stocked with imported Japanese koi hand-selected from breeders including Koshiji, Ikarashi, Sakazume, and Otsuka, alongside pond design, filtration, and equipment services, with inventory ranging from a few hundred dollars to show-quality fish priced up to $30,000.
Upland, CA Ships nationwide $ $$ $$$
Mystic Koi & Water Gardens is a family-owned shop in Upland, California that has operated since 1996 as, by its own description, the largest Southern California specialty retailer of imported Japanese koi and water-gardening supplies. The three-quarter-acre property carries an unusually wide range of named varieties sourced from Japanese breeders including Sekiguchi, Omosako, and Sakai Fish Farm, alongside plants, filtration, and pond-care products.
Kernersville, NC Ships nationwide $ $$
Next Day Koi is an online koi and goldfish retailer, shipping since 2006, that sources primarily from Aquamade, an Israeli breeder cooperative, rather than Japanese farms. It ships nationwide via UPS Next Day Air with a point-and-click ordering process, volume discounts, and a 14-day live arrival guarantee, though its own site does not disclose a public storefront address.
Marietta, GA Local pickup only $$ $$$
Splendor Koi & Pond is a full-service koi and water-garden store in Marietta, Georgia, established in 2007, offering what it calls the largest koi selection in the Southeast alongside pond design, installation, and maintenance. Koi are sold in-store or by phone consultation rather than shipped, spanning varieties from Kohaku and Sanke to Kujaku and Goshiki.